We like to think of Digital Marketing and Sales as being similar. Some internet marketing agency in Canada think they are completely separate but in this day and age they are one in the same. For sales to be successfully you need to know your products and services. For marketing people they need to understand what is being sold and how can they create effective awareness of the product or service and get consumers to take notice. One of the definitions for Marketing is “the process or technique of promoting, selling, and distributing a product or service”. Therefore we can conclude that marketing creates awareness, which leads to sales, and sales are the fuel that powers all business. Good digital marketing services in Canada can provide the boost to your business.
“Digital Marketing” should be the number one priority of any small business in Ontario.
How much should I spend on “Digital Marketing”?
As much or as little as you want to spend. We are focused on Small business. Nothing is too large or too small for us. The rule of thumb for a small business is 2.5 % up to 10% of your gross revenue. When I refer to small business I’m referring to any company who has 1-100 employees. When you get into mid to large size companies it can be significantly larger. There are many variables that need to be taken into consideration such as the industry you’re in, competition, and so on. You know your business best and we can help you with any budget you have.
Investing into your business
Once you have a business plan you will need to set some sales targets and in turn financial targets. How do you achieve those targets? Digital Marketing. When you think of Digital Marketing think of it as an investment, not an expense. If it’s done properly it will pay for itself and allow you to grow your business. You focus on your business and let us focus on your Digital Marketing.
Tracking and Measuring your Digital Marketing Investment
Any small company that is planning to invest in Digital Marketing must be able to measure the impact Digital Marketing has on the business. If the Digital Marketing is not working, it needs to be changed. If it is working keep nurturing it. We put in place key indicators that help you quantify where your money is going. It’s simple; it works and if it’s not working adjust it so it does work. We work on growing your revenue, profits and the business as a whole.
Know your Customers!
One of the biggest mistakes in small businesses is not knowing your customers. This is a key factor in deciding how to digitally Market to your key audience. The more you know about your customers the easier it is to target them. With your help we can target your customers and provide them with the services or product that they require. They are going to buy the product or service. The company that can reach these customers when they are actively looking will get the business. It’s that simple.
I know investing 10% of your hard earned dollars can seem like a gamble, and it is. It’s a lot of money and there are no guarantees. What we can guarantee is that we will get positive results, not matter what your product or service is.
Things to remember:
- Invest in Digital Marketing. This is the way to grow your business.
- You’re not spending in Digital Marketing, your investing.
- Define what your Digital Marketing goals and objectives are.
- Measure and keep track of your results.
- Keep adjusting your plan based on Data.
- Keep investing in the growth of your Company, start Digital Marketing with us today!